Edition 1453
09 December 2017
Edition: 1453

Read this week's issue online exactly as it appears in print.

Twitter

Cambridge Analytica CEO denies working with Russia on Trump's election

by TPN/ Lusa, in News · 10-11-2017 09:55:00 · 0 Comments

The chief executive officer of Cambridge Analytica, a company that provided data analysis services to Donald Trump’s 2016 presidential campaign, has denied that it had worked with Russia to ensure his election.

Cambridge Analytica CEO denies working with Russia on Trump's election

 

"We did no work with Russia, and the idea the Russians significantly interfered with the Trump campaign is inconceivable and absurd," said Alexander Nix, in an interview on the main stage at Web Summit, Europe’s largest tech event, taking place in Lisbon this week.

 

The company – which also helped the ‘Leave’ campaign in the UK, in the runup to the Brexit referendum – would never work with a state actor or other third party in US elections, its CEO said.

 

As for Russia influencing the US election result, he stressed that Cambridge Analytica had taken years to build up its data assets and to develop its models, so neither Russia or any other country could replicate that level of technology, knowledge and understanding in a matter of months.

 

According to Nix, Cambridge began working on electoral campaigns in 1994, and has so far worked on some 200 "for prime minister or president" around the world. In 30 of those, he said, the company did everything from surveys and strategy to data analysis and media management.

 

In elections in which the company has taken on everything, he said, the success rate was 100%; in others it was over 50%.

Cambridge Analytica only works for “mainstream” parties, he stressed, citing the consideration of “the impact that a certain campaign will have on the rest of the group’s work” – given that political campaigns make up one quarter of its work.

 

Asked whether the data that the company has on voters – the type of car they own, what magazines they read, what breakfast cereals they eat – could represent a danger, Nix noted that people voluntarily hand over potentially much more damaging personal to social networks.

 

Web Summit, which has been taking place at Lisbon’s Altice Arena since Monday, ended on Thursday.

 

According to organisers, in this second year in Lisbon it attracted 59,115 people from 170 countries, including more than 1,200 speakers, 2,000 startups, 1,400 investors and 2,500 journalists.

Comments

Be the first to comment on this article

Interactive Topics, send us your comments/opinion on this article.


Please enter the letters as they are
shown in the image.
Letters are not case-sensitive.
Edition 1453
09 December 2017
Edition: 1453

Read this week's issue online exactly as it appears in print.

Twitter