The new complex was inaugurated by Portuguese actress Claudia Vieira on Thursday afternoon, and shares a site with the Mar Shopping Centre and the Ikea furniture store, with all three of the major outlets now up and running.
The Designer Outlet is home to around 50 different fashion and lifestyle stores that sell brands at cut down prices, with discounts that range between 30 and 70 percent.
The centre itself is styled like a typical Algarve village and, in conjunction with the Ikea Loulé store and the recently inaugurated Mar Shopping Centre, makes up the biggest shopping complex in southern Portugal.