This is according to consultancy firm JLL, which published this conclusion in its quarterly Hotel Intelligence magazine. For 2017, it forecast more and wealthier tourists as well as more investment in hotels.
The Hotel Investment Outlook issued by JLL further said that countries like Portugal and Spain are benefiting from displaced travellers who may have otherwise visited France, which was affected by terrorist attacks.
JLL added that in 2017, it expects Europe to see the most significant improvement of all global regions. Favourites will include Spain, Ireland and Portugal. Germany will also remain active, notwithstanding an expectation for a minor decrease in investment volumes following a record 2016.