Edition 1471
21 April 2018
Edition: 1471

Read this week's issue online exactly as it appears in print.

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Mercedes launches new international campaign starring Lisbon

in Regional · 04-01-2018 14:19:00 · 0 Comments

German luxury car-makers Mercedes have just launched a new international campaign for their massively popular SUV, the GLC, shot entirely in the Portuguese capital which, in related news, has been voted the world’s best city break destination.

Mercedes launches new international campaign starring Lisbon

Mercedes’ stunning new campaign features Lisbon as a backdrop, and showcases the new GLC, which has become one of the car-makers most sought-after models.
In a statement, the brand said: “The international campaign, filmed in Lisbon, not only highlights some of the city’s main sights, like the iconic 25 April Bridge, but also features Portuguese actors as protagonists.”
Towing the tag-line ‘more than an attractive car, the GLC is also a functional and effective piece of design’, the campaign highlights the main attributes of the SUV, particularly in a busy city.
In related news, Lisbon has recently been voted the best city-break destination in the world. The accolade was bestowed upon the Portuguese capital at the World Travel Awards, held last month in Vietnam.
The ‘Oscars of Tourism’, as they are known in the industry, handed the title to Lisbon for the first time, for its “attractiveness and diversity in terms of short stays”.
Lisbon Mayor, Fernando Medina, said “Recognition of Lisbon as the World’s Best Destination for a City Break is due to the growing prestige of the city and investment in the renovation of heritage, the availability of new equipment, and the enrichment of the cultural and gastronomic diversity that benefits those who visit the Portuguese capital and who work in it.”
He added that “the work carried out to promote tourism in Lisbon contributes to a greater awareness and reputation of the country worldwide, because in the future, as today, the contribution of tourism is for everyone.”

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Edition 1471
21 April 2018
Edition: 1471

Read this week's issue online exactly as it appears in print.

Twitter

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