Edition 1445
14 October 2017
Edition: 1445

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New iPhone takes Portugal to the world

in Regional · 21-09-2017 15:14:00 · 0 Comments

A marketing manoeuvre designed to prove just how good the camera on the new iphone 8, 8 Plus and X is, saw photos of Lisbon being shared with over 70 million people around the world.

New iPhone takes Portugal to the world

Apple used photos of two iconic Lisbon landmarks – the 25 April Bridge and the Bairro Alto neighbourhood – to prove the quality of the camera and its images.
The snapshots were shown to an audience at the 1,000-seat Steve Jobs theatre at Apple Park in San Francisco during a presentation of the new phones, and shared with more than 70 million people worldwide as part of the global online marketing production.
Addressing the images at the presentation, Apple vice-president of Marketing, Phil Schiller, commented to the audience: “This is absolutely beautiful! But this is not the Golden Gate Bridge. This was taken in Portugal.”
That kind of exposure would have, according to leading software research company Cision, cost more than €14 million euros should a regular digital media campaign to reach as many people have been drawn up at standard market prices.

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Edition 1445
14 October 2017
Edition: 1445

Read this week's issue online exactly as it appears in print.

Twitter