Edition 1496
13 October 2018
Edition: 1496

Read this week's issue online exactly as it appears in print.

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World Cup win would be worth €700m - study

in News · 31-05-2018 13:54:00 · 0 Comments

A win for Portugal in the football World Cup in Russia, would bring an economic return of almost €700 million, according to a study published on Tuesday by the Portuguese Institute of Marketing Administration (IPAM).

World Cup win would be worth €700m - study

According to the document, the study projects an impact on the Portuguese economy of €678 million if the national team wins the tournament, which is equivalent to spending of €65 for each Portuguese person over a period of 50 days.
If, however, the Portuguese team
doesn’t get past the
group stage, which would be the worst possible result for the European champions, the impact would be €333 million, or €32 euros per person over 34 days.
The impact is divided into several areas: household consumption, which accounts for 35%, restaurants (15%), advertising (22%), online gambling (6%) and monetary performance (6%).
In the worst possible scenario outlined in the study, the impact is still €127 million during the stage before the tournament and €198 million for participation in the group stage, plus a return of €10 million for the rest of the tournament without the Portuguese national team.

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Edition 1496
13 October 2018
Edition: 1496

Read this week's issue online exactly as it appears in print.

Twitter

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