The position of financial director of the multinational, held by Zack Kirkhorn, also underwent a change and will change to be called “Master of Coin” (“Master of Currency”). Both names can be interpreted as a reference to the popular Game of Thrones series, adapted from the saga written by George R. R. Martin.

"With effect from 15 March [yesterday] the titles of Elon Musk and Zack Kirkhorn changed to 'Technoking' and 'Master of the Currency', respectively," indicates the statement sent to the United States Securities and Exchange Commission . Tesla adds that Musk will continue to play the role of chief executive officer of the multinational and that Kirkhorn will continue, for all intents and purposes, to be financially responsible, in order to avoid doubts in the assignments of positions. The considered eccentric Elon Musk has long since taken the 'fashion' launched by the multinationals of Silicon Valley (California) to break with the traditional designations of the business world, by assigning positions called “ninja”, “jedi” ( alluding to the films of the Star Wars saga), “happiness advisor” or “futuristic boss”.

Tesla's now "Technoking" - which is also responsible for aerospace SpaceX - maintains the irreverent attitude, applauded by social media users, but which at the expense of social media has cost the United States Securities and Exchange Commission a fine of 20 million of dollars (more than 16 million euros) and the position of chairman of the board of directors). In 2018, Musk agreed to pay the fine after writing incorrect information about Tesla on Twitter.