The partnership, which initially began in 2007, allows the marketing of the three Irish beer brands, bringing Guinness Barrel 30L, Guinness Draft in 44cl cans and 33cl bottles (novelty), Kilkenny Barrel 30L, and Hop House 13 Barrel 30L and 33cl bottles to consumers in Portugal.

“The relationship between Diageo and SCC has been solidifying since 2007, as a result of the sustained growth of brands in Portugal. We are very pleased to guarantee this agreement and continue to work on such relevant and successful brands globally”, says Boris Miloushev, CEO of the SCC Group. “The renewal of the distribution contract is the result of several years of a solid and successful partnership, guaranteed by the efforts of our teams and our customers”, said Boris Miloushev.

“It is with great enthusiasm that we renew our partnership with SCC, the fruit of our long and successful cooperation in Portugal. We believe that this extension of our partnership will reinforce success in the Portuguese market. We are looking forward to the opportunities and growth that we can achieve together with SCC, with our brands and future innovations ”, added Michael Holm, Executive Director of Diageo Eastern Europe.