Primark has partnered with Vintage Wholesale Company, which will be responsible for incorporating spaces dedicated to second-hand clothing within its stores.

Primark's new line "WornWell" aims to ensure that clothes are "loved for longer and kept in circulation", also taking advantage of the clear growth of the second hand clothing market. “We are going to become a circular and more sustainable business”, declared the brand, aiming to “give clothes a longer life”.

For now, this type of products will only be available in the "flagship stores" of Birmingham and Manchester, in the United Kingdom.