In 2022, average spending on each shopping trip increased by 5.1% compared to 2018, but decreased by 5.5% compared to 2021.
According to Kantar's 'Shooper Insights' study, inflation "prevented the return of purchasing patterns" to pre-covid values, with 60% of the categories of fast-moving consumer products experiencing declines in the volume of purchases between 2021 and 2022.
This analysis also concludes that the Portuguese value manufacturer brands, such as Minipreço, LIDL, and Aldi are included in about eight out of 10 shopping carts.
The study's purchasing data is based on the Kantar household panel, which includes a sample of 4,000 households representative of Mainland Portugal, across over 1,000 survey points.