Throughout the 2010s, Peterson gained notoriety for his frequently polarising opinions on contentious political, social, and cultural issues.

His self-help book 12 Rules For Life, which was published in 2018, went on to sell millions of copies throughout the world.

The professor also has a popular podcast called The Jordan B. Peterson Podcast where he discusses his viewpoints with listeners. His most recent book is called 12 More Rules For Life.

His personal Twitter account was shut down earlier this year for breaking the platform's rules against hate speech before being reactivated once Elon Musk took control.

Peterson's views have made him a divisive figure across the world, inspiring demonstrations and rallies in support and opposition of his positions during past public appearances.

On September 7, Ticketmaster will begin selling tickets for the Beyond Order: 12 More Rules for Life tour stop in Belfast. Prices range from £45 to £65.