“It is a campaign to encourage visits to Alentejo and Ribatejo, now that we are approaching autumn and winter, which strengthens the relationship between the two regions and the Portuguese people”, said the president of this ERT, José Manuel Santos.

According to the president of Turismo do Alentejo e Ribatejo, this campaign involved an investment of around 115 thousand euros and was supported by community funds, through the Alentejo 2020 regional program.

“We have a digital campaign, both on social networks and on Internet pages, a presence on billboards in the metropolitan areas of Lisbon and Porto and also through public relations tools”, he said.

Pointing out that the two destinations are, at this time of year, “even more authentic and truer”, José Manuel Santos stressed that Alentejo has “a strong, genuine offer with excellent restaurants and accommodation”.

The Alentejo was, in the first eight months of the year, “the Portuguese region that grew the most in the Portuguese market and we feel that it is worth continuing to come to Alentejo and Ribatejo in this autumn/winter period”, he highlighted.