This alliance will provide an exclusive portfolio of 1,500 luxury properties in prime locations such as Lisbon, Cascais, the Azores, Coimbra and the south of the country, reinforcing Portugal's position as the destination of choice for British investors.
Founded in Mayfair in 1872, John D Wood & Co. specialises in sales and lettings in London and the South of England, with a global presence in over 30 countries, supported by a select network of partner agents.
The partnership comes amid growing interest in overseas markets from British buyers, driven by changes in the UK’s political and tax landscape. These changes include the end of tax benefits for non-domiciled residents and the economic uncertainty caused by Brexit, which have motivated many investors to seek stable and attractive international markets, such as Portugal, to diversify their real estate assets.
Frederico Abecassis, CEO of Coldwell Banker Portugal, highlights the strategic importance of the collaboration: "This partnership allows us to offer our property-owning clients unprecedented exposure of their property portfolio, multiplying opportunities to promote their assets to investors in the British market, with the seal of trust from one of the most prestigious real estate agencies in the United Kingdom.
“In addition, it enables us to provide specialised support to UK investors looking for properties in strategic locations throughout the country, with a personalised and excellent service for Coldwell Banker Portugal clients who wish to invest in properties in the British market. It is a unique opportunity to ensure security and profitability for investors from both countries, based on the trust and unique expertise of both brands."
Alasdair Hedley, International Director at John D Wood & Co, adds: “We are thrilled to be partnering with Coldwell Banker Portugal. This partnership reinforces our ability to serve clients looking for exceptional properties in Portugal. Coldwell Banker brings unparalleled insight and a wealth of experience that perfectly complements our international portfolio.”
Portugal has established itself as a particularly attractive real estate market in the European context, with policies such as the Residence Permit for Investment (ARI) and incentives for technological entrepreneurship. Lisbon, Porto and the Algarve stand out as hotspots for attracting foreign capital, benefiting from a combination of economic stability, modern infrastructure and quality of life. British investors continue to represent a significant share of foreign investment in the Portuguese real estate sector – a trend that has been consolidated over recent years.
The partnership with John D Wood & Co. is another step in Coldwell Banker Portugal's strategy to expand its network of high-profile clients, promoting exclusive access to prestigious properties in strategic markets. It should be noted that Coldwell Banker Portugal has, in its portfolio, an extensive and exclusive set of luxury properties under the Coldwell Banker Global Luxury brand – a segment in which it represents an unavoidable sectoral reference.