ÁguaKing Portugal, a new marketing agency for Lifescience Products Group, has announced the launch of an innovative, electronic water softener to combat the Algarve’s hard water problems in the home, garden and pool. Developed to deliver on the special needs of the Portuguese market, the new ÁguaKing range draws on the 30-year success of AquaRex in the sunshine states of the USA.

An environmentally friendly alternative to salt-based water softeners, the chemical-free solution emits a signal into hard water that prevents the build-up of encrusted limescale while removing existing scale deposits. It softens the water so soap lathers more efficiently, hair washes silkier and heaters remain clog-free. The solution also uniquely:

  • Delivers the energy and performance benefits of expensive salt softeners while retaining the healthy minerals found in hard water.
  • Needs no ongoing maintenance or servicing and continues to work even when no water is flowing, so even if a property is unoccupied, the water continues to be treated.
  • Allows the use of salt water in swimming pools while making the water sparkle and doing away with unsightly scale on tiles.
  • Delivers clean garden sprinkler heads, maintaining constant flows of water to grass and flowers throughout the hot summer months.

“Traditional approaches to dealing with hard water in the home are expensive and time consuming,” said John Banks, CEO, ÁguaKing Portugal. “Our zero maintenance cost-effective solution improves water pressure in a few weeks, so water flows faster and heating and irrigation systems work much more efficiently, using less energy. Nothing else can match this performance improvement particularly when water is bore hole. I’ve witnessed first-hand the difference it’s making to my Algarve home, swimming pool and garden.”

The home unit, which was developed by Lifescience Products, is the only product with performance verification from the international plumbing certification authority IAPMO R&T Labs.

“More than thirty years of research and development have gone into our electronic water solutions,” said Jonny Seccombe, Chief Scientist and Chairman Lifescience Products and CEO Aqua-Rex LLC in the USA. “We are pleased to be bringing these distinctive products to the Algarve market.”

“My clients have never been so happy,” said Jim van Hek, hair stylist at Jim’s salon, Almancil, an early advocate of ÁquaKing. “Since we fitted an ÁguaKing in the salon, they love how their hair looks fuller and glossier. I’d recommend ÁquaKing to everyone.”

The new range provides variety by purpose (home/pool/garden), heating source and pipe size and comes with the offer of a 100-day money back guarantee. Although ÁquaKing products are easy to install, the services of a Probuilders plumber are available on request.

The range is marketed through a new website (www.aguaking.pt) and a 3-month advertising and social media campaign, using Algarve media and digital agencies Atelier do Sul and Growme. A special promotional offer of 10% discount can be set against the first purchase.