In the heart of Portugal’s most beloved street festivals, something unexpected stood out amid the sardines, colorful streamers, and contagious music. On June 13, during the vibrant night of the Santos Populares in Lisbon, the public was surprised not only by tradition but also by a bold and humorous initiative that tackled a subject often left in the shadows: sexual health.

More than just handing out freebies, the street action led by Skokka through the historic neighborhoods of the capital was an invitation to rethink the way people talk — or avoid talking — about pleasure, protection, and self-care. The campaign didn’t just draw attention: it provoked, educated, and welcomed. Best of all, it was embraced with open arms by thousands who, even in the midst of celebration, showed genuine willingness to engage with meaningful issues.

When education meets celebration

Combining festivity with awareness may sound bold, but in practice, it worked with surprising ease. Between 6:00 p.m. and 11:30 p.m., campaign promoters and coordinators walked through the streets wearing t-shirts that proudly read: “Much pleasure, Portugal. We are Skokka.” There were no awkward or forced approaches — just a light, friendly, and direct tone.

And the result? Over 8,000 condoms distributed, along with educational messages on preventing sexually transmitted infections (STIs), mutual respect, and sexual freedom with responsibility.

But the real highlight of the campaign wasn’t the numbers — although impressive. The real impact was in the quality of the interactions. Curious teens, smiling couples, energetic friend groups: everyone, without exception, showed openness and interest in listening, sharing, and even thanking the team. The taboo weakened. Dialogue made space for itself.

“The most beautiful thing was seeing people wanting to talk. Some even thanked us for being there and bringing up this subject in such an accessible way,” said one of the campaign coordinators.

A new kind of presence

For a long time, sexual health campaigns were synonymous with dry posters and ignored pamphlets in health centers. But what happened in Lisbon was different. It was intimate health taking over public space — festive, open, and completely free of embarrassment.

Skokka’s presence on the streets wasn’t just physical — it was symbolic. It represented a new kind of dialogue, one that embraces pleasure as a natural part of life and understands that taking care of oneself also means using protection, being informed, and speaking openly.

This wasn’t a random move. It’s part of a broader strategy by the brand to connect authentically with the public — off-screen and in real life. The idea is simple: if pleasure happens beyond the digital world, the conversation about it should too — including at parties.

Skokka: a global brand that champions freedom and privacy

Operating in over 20 countries, Skokka Portugal is one of the world’s largest classified platforms for adult encounters. With a strong presence in countries like India, Italy, Mexico, Argentina, Spain, Greece, Chile and, of course, Portugal, the brand stands out for its modern and transparent approach to sexuality, desire, and personal freedom.

More than just connecting people, skokka.pt believes every user should have the right to choose how, when, and with whom they want to live their experiences. To support this, the platform invests not only in technology and safety, but also in projects that promote information, well-being, and respect.

In Portugal, this philosophy comes to life through initiatives like the one at the Santos Populares. The brand is on the move — listening, showing up, and building trust with local communities.

Lisbon was just the beginning

With Lisbon warmly welcoming the campaign, the next stop is already on the calendar: on June 23, it’s Porto’s turn, during the iconic São João festivities. The mission remains the same: bring the same energy, the same care, and the same openness — now with even more experience and enthusiasm.

And why does this matter? Because bringing condoms to the streets is not just a matter of public health. It’s also a statement. A way to say that pleasure matters, that prevention can be celebrated, and that freedom requires responsible choices. Above all, it’s about recognizing that no one should feel shame for taking care of themselves.

When digital meets human

We live in an age of constant connection — of social networks that promise closeness but often create distance. In contrast, actions like Skokka’s campaign show that real connection happens in real life: in eye contact, attentive listening, and a smile shared on the street.

Yes, digital is powerful and Skokka masters that space. But it’s by stepping off the screen and into the crowd that the brand fulfills its deeper purpose: to build bridges. To connect not just desires, but empathy, care, and genuine human exchange.

By the end of Lisbon’s long night, what remained wasn’t just the condoms or the leaflets. It was the memory of a gesture. A reminder that, between a dance and a glass of wine, there’s also room for important conversations.

Much pleasure, Portugal. We are Skokka

With a strong global presence and a socially engaged stance, Skokka proves it’s possible to unite business, pleasure, and responsibility. And it does so without losing lightness, warmth, or the ability to truly listen.

As summer unfolds in Portugal, the brand is preparing for new stops, new actions, and new encounters. Because when it comes to pleasure, being present is not enough — we must take part in the conversation. And if Skokka has anything to do with it, that conversation is just getting started: at the parties, in the streets, and yes — across networks — always with honesty, care, and freedom.