According to data published by the National Statistics Institute (INE) on July 31, the Algarve remains at the top of the list of preferred destinations for tourists visiting the country. During the month of June 2025, overnight stays in the region represented almost 30% of the total registered nationwide – with the municipality of Albufeira remaining the regional leader, ahead of growing municipalities such as Lagos and Portimão.

Albufeira is the municipality with the second highest number of overnight stays registered nationwide, behind only Lisbon. In June, the municipality reached nearly 900,000 overnight stays, accounting for 11.1% of the national total – equivalent to more than a third of the total number of overnight stays registered in the Algarve region.

The mayor of Albufeira said that "the figures are encouraging for the rest of the year." For José Carlos Rolo, the numbers are proof of the "excellence and diversification of our hotel capacity" and show that "Albufeira has increasingly established itself as the capital of tourism, with all the positive impacts this brings to the local economy." According to information gathered by the INE, the figures recorded in June follow a growth trend seen throughout the first half of 2025. Compared to the same period last year, there were increases of 1.7% in the number of guests, 0.3% in the number of overnight stays, and a significant 5.5% in total revenue.

José Carlos Rolo believes that, in recent years, there has been a "paradigm shift regarding seasonality." For the mayor, "the results achieved are a result of the work that has been done to boost tourism activity during the low season, particularly through the hosting of major sporting events."