Originally designed as personal residences, the properties have been transformed into high-end escapes, offering guests a glimpse into the designer’s distinctive aesthetic.

Now part of the Relais & Châteaux network, Vermelho is known for blending Portuguese craftsmanship with international flair. According to FashionNetwork.com, the new villas – La Salvada and La Maison des Bateaux – are now available for short stays, with rates beginning at €1,700.

“These were personal projects, not intended for commercial use,” said Vera Gonçalves, general manager of Vermelho, to Executive Digest. “Their opening extends the Vermelho brand as a symbol of creativity, authenticity and exclusivity. “ La Salvada (250m2) includes two suites, expansive social areas, and a private pool facing the sea, all decorated with Louboutin’s own artwork and collectibles.

La Maison des Bateaux (150m2) is a restored Alentejo-style home sleeping six, featuring colourful textiles inspired by Portuguese crafts and a pool overlooking the rice fields. Both villas include breakfast at the hotel for two-night stays, with optional extras like private chef, room service, and a personal shopper.

Louboutin owns homes in Lisbon and Melides, and his love for Portugal is reflected in his designs. He often highlights local spots such as Dear Breakfast, Palácio do Grilo, and the Azulejo Museum. In Melides, he recommends Vida Dura, a boutique showcasing local ceramics and linens.

The villas spotlight Portugal’s rich artisanal traditions, yet their exclusivity raises concerns about the role of elite tourism in quieter regions like Alentejo. At up to €2,200 per night, they cater to a wealthy few, prompting reflection on how luxury travel intersects with local identity.