Among the various initiatives are discounts, tastings, and moments of conviviality with customers.

Supermercados Apolónia

The family business was founded in the Algarve, building "over more than four decades a consolidated presence in the food retail sector in Portugal."

Those who visit Supermercado Apolónia know that they will find a "wide selection of national and international products, including gourmet and specialised items, as well as a close relationship with customers."

Special promotions

To mark its anniversary, Supermercados Apolónia will offer discounts of up to 50% on more than 1,500 products across its three physical stores and its online store.

On 23 March, “customers who make purchases over €10 will receive a reusable Apolónia bag, while purchases over €50 will be offered a jute bag (limited to one per customer), in an initiative aimed at encouraging the use of reusable solutions.”

According to a press release, Supermercados Apolónia also informs that the celebrations will take place with customers in the stores. Customers are invited “to toast the date with a glass of sparkling wine accompanied by a custard tart, while coffee will be offered throughout the day in the cafeteria.”

Various selected products will also be available for tasting, such as “wines from the Algarve producer Arvad, French Comté cheese, scallop carpaccio, Uruguayan meat and fresh fruit served with melted chocolate.”

Isabel Silvestre, Operations Director of Supermercados Apolónia, says that the anniversary represents “an opportunity to mark the company's trajectory and thank customers for the trust they have placed in the brand over the years.”

"On this special day, the brand invites customers to celebrate its history and share unique moments that reflect its values: customer-focused service and the offering of excellent products, carefully selected to meet their needs."