This was found via a survey on visitor satisfaction, carried out in the period by the Tourism Observatory of the University of Madeira. The study, which included a sample of 533 valid returns, was carried out between 26 February and 6 March at Madeira airport and hotels in the region.

Tourists from the UK and Germany dominated, at 31 percent and 29 percent respectively, and stayed for an average of 9.8 nights.