Organised by Bárbara Coutinho, the exhibition aims to pay homage to Portuguese fashion since the eve of the Revolução dos Cravos, which resulted at the end of the fascist dictatorship in Portugal in 1974.

Visitors will be able to appreciate the clothing of artists from the world of music and entertainment from the 70s to the present day. Clothing by Amália Rodrigues, António Variações, Doce, The Gift, among others, were provided for the exhibition. In total, the work of 40 designers will be available to anyone visiting the space, including José Carlos and Maria-Thereza Mimoso.

Identity through fashion

In all, 180 outfits can be seen which, according to the website of MUDE, the organising association, intends to demonstrate the Portuguese identity through fashion, as well as to raise the debate on the existence, or not, of Portuguese fashion.

In the exhibition, visitors can also get an insight into the political and social contexts that were experienced over diverse times, as well as the historical aspect of the exhibition.

The exhibition will be divided into different sections where references will be made to national symbols, including traditional costumes from different regions. Reinterpretations of rurality can also be seen and, in another nucleus, the strategic factor of fashion for the development of territories can also be understood.

Portugal Pop: Fashion in Portuguese 1970 -2020 - is the result of production between the Municipality of Matosinhos/esad-ideia, Research in Design and Art and the Municipality of Lisbon/Mude – Museum of Design and Fashion, and the Francisco Capelo Collection, in the context of the MUDE program FORA DE PORTAS, which aims to take MUDE projects to other regions of the country.

The exhibition will run until September 18 and from Monday to Friday, it can be visited from 9am to 12:30pm, and then from 2 pm to 5:30 pm. On weekends and holidays, it can be visited from 3pm to 6pm.

Author

Deeply in love with music and with a guilty pleasure in criminal cases, Bruno G. Santos decided to study Journalism and Communication, hoping to combine both passions into writing. The journalist is also a passionate traveller who likes to write about other cultures and discover the various hidden gems from Portugal and the world. Press card: 8463. 

Bruno G. Santos