According to the company the site has been “created to improve the efficiency of the shopping experience, from online research to in-store purchase, the new website will feature thousands of products from Primark's best-selling ranges, as well as a new design and improved navigation, including a new service that allows customers to check stock availability and sizes at their nearest Primark store”.

Nelson Ribeiro, Head of Sales at Primark Portugal said, regarding the launch: “We are very pleased to launch our new website in Portugal. We know our customers love going to Primark stores, but now we want to make it easy for them to visit the store by showing a much wider selection of our products online, allowing them to browse and check stock availability at their nearest store before they visit. Our ranges demonstrate our strong commitment to value, something we know is more important than ever to our customers right now, and our website will help us highlight the range of affordable fashion options available in our stores in Portugal."