Between Thursday and Sunday, the period considered as its opening weekend, Greta Gerwig's comedy was shown in 177 cinemas and accounted for, on average, 109 spectators per session.

In terms of gross box office receipts, the film totaled 1.1 million euros, a bar that this year had only been surpassed by “Fast and Furious X”, by Louis Leterrier, with 1.3 million euros and 213,501 spectators in the same opening period.

According to ICA data, there are few films that, in the last five years, surpassed the barrier of one million euros in the weekend of commercial opening.

In December 2022, it happened with “Avatar: The Water Path”, by James Cameron, with 1.2 million euros and 174,024 tickets issued, and at the end of 2021 with “Spider-Man: No Return Home”, by Jon Watts, with 1.2 million euros and 201,360 spectators.

Cinema statistics plummeted in 2020 due to the covid-19 pandemic, which forced the temporary closure of cinemas, so it is necessary to go back to 2019 to find a commercial opening weekend with values ​​above one million euros at the box office.

In 2019, the value was reached in April with “Avengers: Endgame”, by Anthony Russo and Joe Russo, with 1.5 million euros and 257,079 spectators, and in July with the new version of “The Lion King”, by Jon Favreau, with 1.3 million euros and 236,010 spectators.

According to Variety magazine, “Barbie” surpassed audience and profit expectations in the opening weekend, adding up to 337 million dollars globally, that is, about 303 million euros.

Greta Gerwig's film, starring Margot Robbie and Ryan Gosling, was produced by Warner and Mattel, the company that sells Barbie dolls, with a budget of 145 million dollars (130 million euros).

“Barbie”, which the New York Times describes as “a feminist manifesto wrapped in hot pink bubblegum paper”, also represents a record for the American director, actress and screenwriter, author of films such as “Little Women” (2019) and “Lady Bird” (2017).

“Barbie” premiered on July 20, the same week that Christopher Nolan’s film “Oppenheimer” was released globally, radically different from each other, but which motivated a distribution and exhibition marketing campaign entitled “Barbenheimer”.

In Portugal, Christopher Nolan's film, which deals with the story of the scientist J. Robert Oppenheimer in the creation of the atomic bomb, was the second most watched in its opening weekend with 80,939 spectators and around 579 thousand euros in box office revenue.