This opening reinforces Pingo Doce's expansion and remodelling plan, which is implementing a new store concept, based on the centrality of Ready Food, Fresh Food and Service, characteristics that differentiate the brand.
![](https://d1mnxluw9mpf9w.cloudfront.net/media/19857/interior-loja-Viseu-1.jpeg)
The new store also meets greater environmental concerns and presents alternatives that allow for a more sustainable shopping experience, through the provision of reusable eco mesh bags and trolleys and an ECO-filtered water refill station. Customers can also bring their own packaging and boxes to use at the Delicatessen or Take Away.