Die Null (The Zero), near the Bavarian's capital's main railway station, will exclusively serve soft drinks, mocktails, juices, water and non-alcoholic beers to strip the area of its boozy image.
The change in customs has threatened the survival of some age-old German breweries while others are pivoting to non-alcoholic beers, which have won fans by offering an excellent taste with lower calorie counts and no hangovers.