“The content creation for this initiative involves the participation of photographer and videographer Harish Kumar, together with a content producer from Steller, who will be in the region during the month of September.

The campaign, which includes inspirational and informative content, will be launched in November 2024, in line with the promotion of the future air connection to the USA.

“The aim of this campaign is to attract North American consumers to potential visits to the destination, highlighting the attributes of the Algarve that best suit the profile of this market.”