According to Postal newspaper, Spanish retail chain Primaprix is ​​preparing to enter the Portuguese market, promising low prices and a wide range of products. With a business model focused on big brands at reduced prices, the company rivals Normal, but aims to compete directly with the likes of Mercadona and Lidl, strengthening competition in the low-cost retail sector.

The first Primaprix store in Portugal will open in Guimarães, marking the beginning of its presence in the country. The company has already started recruiting employees, indicating that the opening will happen soon. However, the brand's plans do not stop there. It plans to expand to other strategic cities, such as Porto and Lisbon, increasing the accessibility of its offer to Portuguese consumers.

The company follows a similar business concept to the Danish company Normal, selling well-known brand products at significantly lower prices than those charged by large retailers. This approach has been a success in Spain and Primaprix is ​​betting on the same model to conquer the Portuguese market.

One of the great attractions of Primaprix is ​​the high discounts. The brand guarantees discounts of up to 70% lower than the usual market prices.

However, it only commits to charging prices at least 20% below the competition, making it an appealing option for consumers looking to save money without sacrificing quality.

The stores offer a wide range of products, including makeup, personal hygiene products, cleaning products and even some food options. The strategy is to offer products from big brands at affordable prices, attracting a diverse audience.

This model has ensured the accelerated growth of Primaprix in the markets where it already operates. Founded in Madrid in 2015, the company currently has more than 260 stores across Europe and employs more than two thousand workers.