The decision appears in the 2021 earnings call, with the brewer anticipating that it expects “a significant impact from inflation and supply chain pressures. More specifically, we expect our costs per hectoliter to grow by double digits, due to the strong increase [in prices] in raw materials, energy and transport”.

In this context, the Dutch multinational reveals that it will compensate for this price increase “through prices in absolute terms, which can lead to a more moderate consumption of beer”.

In 2021, Heineken went from losses to profits, having recorded a net result of 2,041 million euros, that is, an increase of 80.2% compared to the same period of the previous year, according to the same newspaper.