The Italian car brand is preferred in terms of bookings in its home country of Italy, with 48% of car hires being a Fiat car. The preferred model in Italy is the Fiat Panda (27%).

According to Publituris, in Europe, tourists travelling to Portugal opt most for Fiat cars, with 21% of bookings falling on a car of this brand.

Finally, visitors from mainland Spain also showed a preference for Fiat models. Overall, 19% of bookings in this country were for a Fiat, with the Fiat 500 being the most popular model (12%).

In France, visitors clearly prefer to explore the destination with a Peugeot, as 32% of bookings were made in a car of this brand.