The 8th edition of the conference gathered leading stakeholders in wine tourism to explore innovative strategies for promoting sustainable, inclusive, and resilient tourism models that highlight wine culture and heritage. Bounce, a travel and luggage company, analised official data to identify the countries that produce and export the most wine, offer the best wine-tasting experiences, and have expansive vineyards, revealing the top destinations for wine lovers to discover.

Top 10 best destinations for wine connoisseurs:

  1. Portugal
  2. Italy
  3. France
  4. Spain
  5. Moldova
  6. Chile
  7. Hungary
  8. Georgia
  9. New Zealand
  10. Australia
  11. Greece
  12. South Africa

Portugal ranked as the best destination for wine lovers, scoring 8.96/10, due to its rich wine heritage and affordability, with average wine prices around €4.67 per bottle. Followed by Italy with a score of 8.68/10, renowned for its extensive vineyard coverage and a wealth of wine-tasting tours, alongside being the largest wine exporter at 21.366 million hectolitres.

France and Spain share third place with a score of 7.92/10. France has slightly higher wine prices at around €7 per bottle and significant consumption (35.8 litres per person), while Spain excels in distribution, exporting over 20 million hectolitres in the last year alone.