The latest statistics from the Dutch Brewer’s Association show that 5.8 percent of all beer sold in 2019 was alcohol-free, rising to 7 percent in 2023, with a target of 10 percent by 2030.

Meint Waterlanden of the Dutch Brewer's Association relates the rise in popularity of non-alcoholic beer to the increase of its quality in recent years, and the attention in consumption habits of students.