According to idealista, Portugal is one of the best countries for investment in the sector, occupying fourth place in the ranking made through the European Hotel Investor Intentions Survey 2026, by CBRE.

The same study reveals that the high tourist demand, positive operational performance, and diversity of destinations in southern Europe keep the region highly attractive. With regard to the Iberian Peninsula, Portugal, together with Italy, accounts for more than 40% of total investment intentions in the sector. Thus, as idealista indicates, Portugal is only behind Spain, Italy, and the United Kingdom.

Among Portuguese cities, Lisbon is one of the European cities that most attract this type of investment, ranking sixth.

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The same study indicates that more than 90% of investors intend to maintain or increase their hotel investments in 2026. According to idealista, 31% of investors have significant increases in investment planned.

In the strategic field, "value-add" approaches will continue, as they concentrate 53% of investors' preferences, while interest in opportunistic strategies increases.

In a statement quoted by idealista, Gilberto Martins, Head of IP Hotels at CBRE Portugal, reveals that "in the first four months of 2026, an investment volume higher than the total volume invested in 2025 was recorded." He also reveals that the results "reinforce the confidence of the CBRE Portugal team, which anticipates a robust pipeline of transactions for the coming months and believes that 2026 could establish itself as a new record year for hotel investment in Portugal."