California friends, close your eyes, tap your heels together three times, and whisper, “There’s no place like home” … then hop on a flight to Portugal and behold the reflection of the Golden State revealing itself before you.
In the inimitable American way of distilling something to a chop-chop comparison, the pithy, punchy line: "Portugal is the California of Europe” snaps into place with studied comparisons of their twin-like topographical features. The two bask in look-alike sweeping coastlines (Cali with 840 miles, Portugal with 1,114 miles), undulating hills, mountains, valleys, deserts, and forests. Both share a rich biodiversity up and down the coast of plants and animals in varying climates and landscapes with wine regions flourishing in each.
The buzz is loud and consistent
Before moving to Portugal last year, Ron and I lived in a lot of places in the States – including California for a short time. And now from our newly adopted European home, the buzz is loud and consistent from California expats who’ve also decamped from the states, crossed the Pond and landed in the lap of unspoiled natural beauty in this country that’s slightly smaller than Indiana.
Californians are not a rarity in doing this – increasing numbers of Americans are finding their way over here attracted to the open arms reception from this country that makes it relatively easy and straightforward to move. In fact, the growing popularity of Portugal with Americans drove a 45% increase in our numbers over the previous year according to government data (2021).
To be sure, our California friends and acquaintances marvel at the remarkable look-alike terrain and often matching climate that’s attracting others from around the world. Yet there are many other reasons that the country is resonating.
Culture Shock Solace
Often, those of us who move to another country can experience “culture shock” – the feeling of disorientation when a person is suddenly exposed to an unfamiliar culture, way of life, or set of attitudes. But remarkably, the culture “shock” many of us Americans experience is more culture “solace” for several top-of-mind reasons.
Everybody wants to feel safe and foremost on our American minds is the gun violence in everyday surroundings – parks, public celebrations, shopping and tourist venues and, most appallingly, in our schools. Even California, which has some of the toughest gun-regulation laws in the U.S., is registering upticks in gun violence. We’re seeing a growing number of families picking-up and moving here to escape the violence.
Gun violence is extremely rare in Portugal, which makes it one of the safest countries in the world (floating between 3rd and 4th place year-to-year). In stark contrast, the U.S. ranks 129 out of 163 countries (just below Azerbaijan, Zimbabwe, and Egypt) according to the 2022 Global Peace Index.
Yet people can “escape” to a lot of places. I’d suggest we don’t want to just “escape” – we want a place where we can thrive. Personally, as a newbie resident, I can say that Portugal offers the ideal “starter materials” for creating a new life infrastructure.
With that in mind, staying (or getting!) healthy is a #1 priority … and it’s so much easier over here. For instance, my private insurance costs a little more than $1k annually. You heard that right! (I had a series of x-rays taken recently and my co-pay cost was, in U.S. dollars, about $5.50.)
And as a registered nutritionist, I’m all about the food. Fish and farmers' markets are ubiquitous… and based on U.S. standards, they’re cheap, including organic produce, which is a staple in my life. Oh yes, you can find fast food joints, but they’re more the exception than the rule.
Loud Pushy Americanism
Personally, the first few months here my American boldness (read: pushy) was trying to force a square peg into a round hole. The Portuguese are polite and respectful, friendly and helpful. But take-a-number and wait-in-line is the order of the day … at banks, at pharmacies, at clinics, at bakeries, at, at, at.
The pay-off is that when I get to the front of the line, service is singularly focused on me generally with smiles and kindness. Prior to that though, there’s no interrupting to ask a quick question, bustling to the front or wangling preferential treatment – as Americans are wont to do!
There are countless similar “keep your pants on” scenarios that organically nurture a slower pace of living, which have tempered my loud pushy Americanism. Eleven months in, I find the corners of that square peg are being rubbed smooth to slide comfortably into the round, safe world of my new Portuguese lifestyle.
Becca Williams lives in Lagos, a seaside town on Portugal’s southern coast. Contact her at AlgarveBecca@gmail.com.
And now we really look forward to hearing the views of any (many?) of the Californians who have made the move to Portugal.
By Annie from Algarve on 19 Aug 2023, 22:18
If those Americans live with high incomes from the USA, that's fine. Otherwise, this is just another rose-tinted image of life in Portugal which is definitely not a EU country by any standard.
By K from Other on 20 Aug 2023, 09:47
With incomparable amounts of heritage, I'd argue that California is the Portugal of the US. . . . .apart from their people are generally loud, obnoxious, think they're living in Spain and slowly but surely killing the Portuguese culture, starting with the more wealthy areas and working outwards.
By Wes from Lisbon on 21 Aug 2023, 08:41
The problem is many come here to enjoy Portugal and then they want to change it into their old country, this happened in Ireland and now its lost part of its charm, they are also inflating prices and that's causing real problems for the native Portuguese. I can see problems ahead.
By Toby from Alentejo on 21 Aug 2023, 11:03
Calm down everyone, the Americans aren’t coming. The rumors are greatly exaggerated.
By John from USA on 21 Aug 2023, 12:24
I obtained legal residency six years ago through the Golden Visa program. The builder for the property I invested in stated that I was the first American he had as an investor. So you see, I was a Portuguese XPat before Portuguese XPat was cool. At the time I was writing for Medium, and one of my contributions was entitled, “Portugal: the California of Europe.” Well, my my what a coincidence! Ha ha.check it out on Medium.
By Patrick Oh! from Lisbon on 21 Aug 2023, 16:21
Hope not John, as you from the comments not wanted.!!!!!!!!
By J from Lisbon on 21 Aug 2023, 18:27
Actually, many of the Portuguese also migrated to California back during the Salazar Regime. My mom and majority of her family as well. The climates are very similar and also the terrain. Now I am reverse immigrating to Portugal once I retire. I have acquired my portuguese citizenship and passport and also own a home in Beira Alta region of Portugal so I don't see the variety of people that people in cities see. I can understand the concern for the citizens of Portugal on account of the vast amount of interest that Portugal has come under recently from Americans wanting to live there. I agree some Americans are obnoxious, loud, and ignorant to other country's traditions, but more than likely a person with that kind of mindset is not considering living in Portugal. They're too Americanized to live outside of it.
By JC from USA on 21 Aug 2023, 22:34
Many americans will love the cheap medical insurance, weather and low gun crime. Who wouldn't? The problem is when it gets to customer service. Alot of them are going to be DEEPLY disappointed.
By david from UK on 22 Aug 2023, 10:27
Sad that Portuguese government is letting in the Americans.
By Jody markin from Other on 22 Aug 2023, 15:38
@Jody markin, sad that you would paint an entire nation of people with the same brush. Some of those people developed the computer you type on, the machines that make your electricity, etc., etc. Some you'd even love to have as a neighbor. Don't discriminate please.
By Brian Sanders from Other on 25 Aug 2023, 23:13