The new electronic transport platform in unmarked vehicles assumes that the main difference compared to its competitors operating in Portugal, Uber and Bolt, is that it only accepts female drivers and is for the exclusive use of women.

“We want to bring security and confidence to women in our services, being an alternative to what already exists”, explained Mônica Faneco, refusing to qualify the service of applications already operating in terms of security.

Pinker's operation will begin “at the end of this week, beginning of next week”, said Mónica Faneco, refusing to reveal the exact day on which the platform will go on the road, initially in Lisbon, with expansion to city ​​of Porto and other locations.

The person responsible said that the project emerged around 2019 with the “idea of ​​a ‘transfers’ and events service” for women, but “there was something that led to the need for a TVDE application and expanded the idea”.

However, with the arrival of the Covid-19 pandemic, the idea matured “and helped things to be well structured”, until this year the challenge had the timing to move forward.

“It is a 100% Portuguese application, which was not easy to create from scratch, there was a lot of investment, but we managed to deal with everything in a calm way to get it up and running”, said the businesswoman.

Although the application is dedicated to the female universe, which is “having great acceptance” taking into account pre-registrations on the platform, both for users and drivers, Mónica Faneco said that male feedback is also “very good ”.

“Men have daughters and wives, so they tell me that it is a very good alternative as it is aimed at women and has only female drivers,” she explained.

Mónica Faneco also said that Pinker is already licensed both in Portugal and in Europe, and has “more than a thousand interested drivers”.

To date, six years after the entry into force of the law, published in the Diário da República in August 2018, which governs TVDE activity, there are two platforms working in Portugal: Uber and Bolt.