The Global Luxury Landscape 2024/2025 reinforces that the luxury real estate sector continues to be a refuge for investors and buyers who value both lifestyle and financial security, with Portugal remaining one of the preferred destinations.

Among the main trends in the luxury real estate market, globally, the following stand out:

Luxury migration: Buyers with high purchasing power are increasingly flexible about the location of their new homes, as long as they meet the highest standards in terms of sustainability and amenities. Tax incentives and proximity to technology centers are especially valued factors.

Interest rate resistance: Unlike other market segments, the luxury sector has not been significantly affected by rising interest rates over the past two years. The most expensive segment is more tied to the health of the stock market than monetary policy.

Technology and Artificial Intelligence (AI): AI is transforming the luxury property buying process, allowing you to visualise and imagine properties in detail, helping buyers find the ideal area and predicting market trends.

Wellness and sustainability: The focus on amenities that promote wellness, like spas and home gyms, has grown, as has the demand for sustainable properties that use eco-friendly materials and practices like regenerative landscaping.

One of the most striking trends is that of houses with soft curves and designs that harmoniously integrate nature, reflecting a growing demand for peace and connection with the environment.

Ana Lopes, from Berkshire Hathaway HomeServices Atlantic Portugal, adds that the traditional market is also adopting these trends, with new developments and renovations focusing on natural light, energy efficiency and connection to green spaces. "We are seeing a strong influence from the Brazilian architectural style, which emphasizes the integration between the external and internal environment, and also from styles from North Africa and Mexico, which use rustic materials and earthy colors, providing unique comfort and peace."

Thanks to the globalization of social media, influences from countries like Japan and Scandinavia are now shaping architectural style in Portugal.